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where the grass is green & the girls are pretty

thanks to inreallife.dk, i feel inspired on several levels! i attended a really good lecture/ workshop on community building today, where a very competent and charming expert on communities, portuguese pedro custodio (developer at sapo, the biggest portal/community in portugal) shared his insights. the key take-aways (to me), were

  • better understanding/ awareness of why facebook and linkedin for example work so well/ have become so popular (consistent use of calls-to-action, “neighbours”/awareness effect… such as “you may know…”, timelines and aliveness indicators etc.)
  • and of why other communities don’t (e.g. lack of sponsors, support, transparency and ease of use)
  • and my ideas for how to make a step-wise community for my employer got fuelled (e.g. use personalization/ user profile gimmicks with comments, have a free flowing/ non-themed area, expand ranking options)

    • on top of a really good lecture, i am impressed with inreallife.dk - founded by the pretty cool chicks henriette weber and laura kiralfy, and with their approach to networking and seemingly to the world. i felt extremely old-school when asking henriette if they were planning on making money with their newest initiative… as if that was key…

    where the grass is green and the girls are pretty

    i have previously written that money makes the world go ’round… i am not taking that back, but i have put my apartment up for sale… i am so “#¤%&*>¤ privileged that it would be an awful shame to use money as an excuse not to carry out more experiments (with that said, i also really feel like getting some experience with community building, which i have great opportunity for, in my current job). it’s all good! thank you henriette, laura and pedro! have a pleasant reboot.

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    This entry was posted on Wednesday, June 25th, 2008 at 11:04 pm and is filed under I love www. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

    One Response to “where the grass is green & the girls are pretty”

    1. henriette weber kristiansen Says:
      June 30th, 2008 at 9:49 pm

      YEY ! - thanks Nanna - I thought it was really cool as well =) we are planning to make money but it is not essential - We are going to go with several different forms of membership for inreallife.dk - one is free, one is not, and one is for a whole company…

      Basically the idea is to have people to pay the price they think they are getting value for. - Based on Chris Andersons “free” concept. I believe that Inreallife.dk has a huge potential- where money isn’t key, but inspiration and happy members are =)

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