Comments on: sustainable clubbing (& advertising) http://noochi.com/blog/2008/07/12/sustainable-clubbing-advertising/ celebrates the world wide web Wed, 08 Sep 2010 02:08:47 +0000 http://wordpress.org/?v=2.2.2 By: Nanna http://noochi.com/blog/2008/07/12/sustainable-clubbing-advertising/#comment-493 Nanna Sun, 13 Jul 2008 16:27:28 +0000 http://noochi.com/blog/2008/07/12/sustainable-clubbing-advertising/#comment-493 Thank you very much for your gifted response, Jim. I salute you! I would actually love to see you succeed, and feel confident that you will or have already... i think the beauty of the concept of reverse graffiti is that if anyone is sufficiently bothered by the artwork or the ad, they can wash it away with water, and are in their good right to, as we all own the space (i don't know if the municipality have a different opinion?)... and so the person whom it bothers as much as to actually take action wins the space... You can have a battle between parties that does not take away from the environment but instead proposes a water-based and peaceful display of opinions. as for input to your business? i would like to clarify the reason for why i refer to the telfort ad as "pretty lame"... although carried out in a clever manner - showing the logo/line on the poster so that there is no doubt in people's mind, that this is commercial - i would downplay the ad aspect. move the ad closer to works of art. combine something that is nicer to look at than the dirt that used to be behind it (closer to your smart car ad example). it makes the "consumer" appreciate the brand even more if the brand gives back with some eye candy, or by drawing attention to the fact that the place was dirty. the telfort logo just looks like plain school boy graffiti - nothing that contributes value to one's perception of the surroundings. i think you could also extend the concept a little bit - and play a bit more on the "nature material" aspect - by making sand sculptures on the beach during summer, and ice sculptures on city squares when frost temperatures kick in... I am considering to open up a danish branch of GreenGraffiti... we certainly have the perfect canvas for it here in copenhagen. not to mention the first mover's advantage... Thank you very much for your gifted response, Jim. I salute you! I would actually love to see you succeed, and feel confident that you will or have already… i think the beauty of the concept of reverse graffiti is that if anyone is sufficiently bothered by the artwork or the ad, they can wash it away with water, and are in their good right to, as we all own the space (i don’t know if the municipality have a different opinion?)… and so the person whom it bothers as much as to actually take action wins the space… You can have a battle between parties that does not take away from the environment but instead proposes a water-based and peaceful display of opinions.

as for input to your business? i would like to clarify the reason for why i refer to the telfort ad as “pretty lame”… although carried out in a clever manner - showing the logo/line on the poster so that there is no doubt in people’s mind, that this is commercial - i would downplay the ad aspect. move the ad closer to works of art. combine something that is nicer to look at than the dirt that used to be behind it (closer to your smart car ad example). it makes the “consumer” appreciate the brand even more if the brand gives back with some eye candy, or by drawing attention to the fact that the place was dirty. the telfort logo just looks like plain school boy graffiti - nothing that contributes value to one’s perception of the surroundings. i think you could also extend the concept a little bit - and play a bit more on the “nature material” aspect - by making sand sculptures on the beach during summer, and ice sculptures on city squares when frost temperatures kick in…

I am considering to open up a danish branch of GreenGraffiti… we certainly have the perfect canvas for it here in copenhagen. not to mention the first mover’s advantage…

]]> By: Jim Bowes http://noochi.com/blog/2008/07/12/sustainable-clubbing-advertising/#comment-492 Jim Bowes Sun, 13 Jul 2008 15:47:59 +0000 http://noochi.com/blog/2008/07/12/sustainable-clubbing-advertising/#comment-492 More advertising bombarding us! We are in the business yet we too share your concerns. We are very sensitive to the fact that we are now treading on one of the last places where advertising has yet to appear. We would be the first to say that GreenGraffiti is not the perfect solution... yet but it certainly is an alternative and one of the only forms of advertising to come from our industry that provides a solution that has less impact on our environment. As a socially responsible business, we are giving back to the local communities that GreenGraffiti uses as our canvas. Big bad advertising is here to stay and though we agree that is a bit overwhelming, this form of advertising is, in our opinion, a step in the right direction. If you have any ideas as how we can improve our product or would like to contribute you thoughts, we welcome an open and honest discussion. We are advertisers but we are advertisers actively looking to make the world a better place. Idealistic? Absolutely but also authentic and dedicated. Jim Bowes Partner GreenGraffiti More advertising bombarding us! We are in the business yet we too share your concerns.

We are very sensitive to the fact that we are now treading on one of the last places where advertising has yet to appear.

We would be the first to say that GreenGraffiti is not the perfect solution… yet but it certainly is an alternative and one of the only forms of advertising to come from our industry that provides a solution that has less impact on our environment.

As a socially responsible business, we are giving back to the local communities that GreenGraffiti uses as our canvas. Big bad advertising is here to stay and though we agree that is a bit overwhelming, this form of advertising is, in our opinion, a step in the right direction.

If you have any ideas as how we can improve our product or would like to contribute you thoughts, we welcome an open and honest discussion. We are advertisers but we are advertisers actively looking to make the world a better place. Idealistic? Absolutely but also authentic and dedicated.

Jim Bowes
Partner
GreenGraffiti

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