free love / cookie karma
Saturday, November 29th, 2008my mishaps in spreading old news (like below) made me check in on some of my favorite web sites. springwise is currently featuring free love in manila, a deli chain that gives away coupons for free sweets under the name my secret santa. very clever idea. a lot more people will email coupons than cash them in. and how much does it cost to mass produce an almond biscotti? springwise and now me and quite likely a ton of other online marketing cookie enthusiasts will immediately spread the word and remunerate with some free link love! very low cost per contact. and the contact is worth more because its qualified by friends or peers. my secret santa is also effective because the sender (delifrance - delightfully different) so tactfully plays it down. (almost) leaves it up to springwise and the rest of us to throw in the name. trendwatching has more on free love. that’s also where the pic above is from.
the word free really is redundant in connection with love… but in this f”#¤%& up world, love is so easily reduced to a consumer good that is likely to cost you… we are downgrading our vocab in a dangerous area. just look at the word friends in connection with facebook… even the word connection has become misleading. cookie karma would have been a more descriptive headline at both trendwatching and springwise. i’m on deep water. so goodbye.tags:freeconomics, love, marketing, trends





