calf fitting now online
the dutch are being clever once again (previously praised dutchmen in green graffiti, eco-clubbing and interior design). duoboots made me buy a pair of boots online. something i would not have done if it hadn’t been for the little duo difference: calf fitting (and width fit for shoes).
i’m glad my list of ecommerce do’s doesn’t come short yet, as it really is that tiny touch of ‘personalization’ that makes all the difference… the shoes and boots are all made to begin with; you can search your shoe- as well as calf size… so the ‘personalization factor’ really is emotional, and in reality it is the product selection that stands out as a niche. will be back with unbelievably interesting info on whether the boots actually arrive fit or not. tags:boots, personalization, webshop
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