g for generousity, O for new hope
g for generation. trendwatching’s february theme is all about giving. and its definately worth your time to dig into this great article, generation g, as it encapsulates the greatest trends that stem from freeconomics:
1. CO-DONATE
2. ECO-GENEROSITY
3. FREE LOVE
4. BRAND BUTLERS5. PERKONOMICS
6. TRYVERTISING
7. RANDOM ACTS OF KINDNESS (RAK)
8. (F)RIGID NO MORE
i couldn’t be happier than to belong to a generation with a mindset for sharing, caring and openness, instead of doing business behind closed, if not clogged up, doors. i am happy to see these movements become mainstream, as they enter into what was previously considered the traditional way of doing business (by this i refer to corporations that don’t center around an online presence). their moment is now… to be “#¤%”#¤ funky!
yesterday, i watched an interview with tom dixon who gave away chairs on trafalgar square. that’s applied freeconomics for you! how much pr did that fuel? how many chairs and tables were subsequently sold? what did this do for tom dixon as a brand? a lot!
today is january 20th of 2009! a historic date. congratulations to the US of A - and thus to us all - that we have gotten a true leader in office! go obama, o is for optimism! get busy! generation g supports any clever move you make for this world to be a better one!
tags:freeconomics, generousity, marketing, obama, trends
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