Archive for the ‘ecommerce’ Category

calf fitting now online

Saturday, November 8th, 2008

the dutch are being clever once again (previously praised dutchmen in green graffiti, eco-clubbing and interior design). duoboots made me buy a pair of boots online. something i would not have done if it hadn’t been for the little duo difference: calf fitting (and width fit for shoes).

these boots are made for fitting and fit is what i want

i’m glad my list of ecommerce do’s doesn’t come short yet, as it really is that tiny touch of ‘personalization’ that makes all the difference… the shoes and boots are all made to begin with; you can search your shoe- as well as calf size… so the ‘personalization factor’ really is emotional, and in reality it is the product selection that stands out as a niche. will be back with unbelievably interesting info on whether the boots actually arrive fit or not. tags:, ,

future of ecommerce? i got it!

Sunday, September 28th, 2008

the future is now
web marketing expert and co-founder of a web enthusiast network named inreallife, henriette, asked for a top 5 or 10 of the future of ecommerce in the group’s forum. before i knew it i had written 2 full pages with what i’ve actually concluded through many of the posts on this blog, and so felt it belonged here:

  • the future of ecommerce is social. no doubt in my mind. 300 million facebook profiles can not be mistaken; ”social” has become mainstream (and i attended a conference on the topic last week where jupiter research, google and others fully confirmed it: the future is now, and we, as consumers and customers, not corporations, own it!).
  • transparency and fairness. i can’t say it better than peter friis, danish google ceo (along these lines ayway): ”there are more clever people outside of your company than inside it… so if you fuck up, i have a personal reach of half a million people i can tell it to… on linkedin alone”. people trust peers more so than companies, and with 200 million blogs around + all the social channels, giving room for peer reviews have become a necessity. according to this one-year-old nielsen survey, 78% trust peer recommendations more than anything else. this, i believe, will fire up fairtrade, as transparency is and increasingly will be a must.
  • behavior based recommendations. algorithms that cleverly analyze profile info, buying- and browsing patterns are and increasingly will be a very important parameter for competitiveness. i only want one cd with jenny wilson, so stop bothering me until you have something new that have been qualified by cool ‘people like me’. which leads me to the next point.
  • loyalty programs/ 1:1-marketing. unfortunately, sending flowers in denmark is one of the few areas that still suffer from monopoly (soo last century!), forcing me to be loyal to interflora.dk (my granny makes it all worth it). every transaction is the same, nothing is kept on file. and i receive the same customer satisfaction survey every time i shop there. i have suggested a loyalty concept to interflora 10 times. i have suggested that they keep me on file and for example offer free shipping for every 10 or 20 transactions. i have never gotten a response. other web florists, such as american Proflowers.com are so much better at making 1:1 marketing. i was recently prompted to remember a birthday with words along the lines of: ”welcome back”, and ”your friend william has his birthday coming up”. of course i know that proflowers care as little about me as interflora does… but as a consumer, i appreciate that proflowers care about my data. in the future (which is now), consumers will not remunerate businesses who can’t handle customer data for 1:1 (and permission-based ONLY for crying out loud) marketing.
  • diy + miy/ personalization. DIY (do-it-yourself) & MIY (make it yourself)… already a big hit. people want their individual version of everything. shirtcity.com (imentioned before), where you can design the prints of tees, mugs and whatnots is a good example. some vendors on etsy and dawanda allow you to pick your own fabrics and colors. apple offers a free laser engraving on all new ipod models, and denmark’s own tuborg beer (part of carlsberg) facilitates the making of your own beer labels. i think such sweet little services may be a requirement from future prosumers. i might even buy a car bike online, if it came with a personalized paint job.
  • community dynamics. the intriguing trades of the most usable communities will be applied to market places. user stats, aliveness indicators (learned that word at the first inreallife meeting), neighbours, and snooping into your peers’ transactions will be huge… snoopin’ ’round seems to appeal to us…
  • niche portals. i am also certain that peer-to-peer market places (lacking a more precise term) have a great future. i’ve written about the success of american etsy before, and about german dawanda – both are handicraft market places where you can buy and sell anything handmade. i’ve also mentioned american foodzie.com that sells organic tit bits from artisan producers. the buy/ sell-concept within product categories will be big.
  • give back. in the corporate world, giving back is known as csr (corporate social responsibility) and is heavily talked about. my favorite transaction based site kiva.org, loans that change lives, beautifully demonstrates that people really want to make a difference. at kiva, you not only have a lender profile and portfolio, but you also have stats for how your recommendations influenced others, and thereby give you ”credit” for the joint impact. i think donations and initiatives like agoodcause.com will develop and become more transparent.
  • i want to practice and combine all of this and have a great future… which leads me to one last point… our one cool web has unlimited space (i will leave others to debate storage), and so there is plenty of room for all of us…tags:, , , , , ,

    double oo

    Saturday, September 6th, 2008

    i’m glad i got noochi.com when i did. seems to be a lot of good karma around double o web shops:

  • foodzie.com - a cute and simple and yet-to-be-fully-launched marketplace for food from small artisan producers and growers across the US
  • droog.com - 15 years old dutch furniture company with a very stylish design shop. how cool to have funky models creating the proper context for the various objects (if that “#¤% lamp didn’t look good to begin with, it does now).
  • cool use of cool looking models on droogtags:, ,

    da-da-da-daa-dawanda

    Tuesday, August 12th, 2008

    familiar looking?
    para bailar dawanda
    para bailar dawanda
    una poca de gracia
    y otra cosita

    i will not comment much on this seemingly very healthy newborn german sister of etsy.comdawanda… you bug me, girlfriend. with the little red-white heart and the cute little tagline “products with love”… ok, ok… this shop rocks. the concept in particular. but i am not too worried, because breaking news is coming up… it involves a .net knight in shining armour
    DaWanda - newcomer in the market for social ecommercetags:, ,

    picturebox

    Monday, June 9th, 2008

    here is another web shop i wish i had made: new york based mastodont picture box. it is an artsy publishing and art shop that produces and sells literature, art books, comics and graphic novels. it also offers other stuff such as prints, posters and hooded sweaters, which reminds me of artrebels.com that i have previously written about, and which could be seen as a danish baby sister version of picturebox. picturebox seemingly reach (a number of) niche markets, and it has all the fancy amazon sales features like “if you liked this…” etc. which makes it work quite efficiently.

    picture box brings artists' visions to print in startling and unexpected ways

    PictureBox specializes in bringing artists’ visions to print in startling and unexpected ways. […] The web site functions as both the PictureBox catalog and a hub for a carefully curated international selection of artists products.

    the site is edited by Dan Nadel who is also behind the ganzfeld (among many other things), an annual book on arts (and a web site with the coolest header ever seen - don’t forget to caress it!). credits to my superb brother for links and insights.

    i think picturebox is cool because it runs its own show while curating others’. i would love to do something like that.tags:, , , ,

    rumkammerat

    Sunday, March 2nd, 2008

    rumkammerat - artist's collective, exhibitions and shop
    tipped by my saturday night companionship, rock’n'roll camilla, i became aware of another artsy shop and artists collective: rumkammerat (a sweeter danish word for room mates). It is cool, it is hip, it is sweet… and in some ways it is along the lines of what i had in mind for noochi to begin with. so why doesn’t it rock (the shop part, that is)? 1) you can’t see how to buy and 2) the selection isn’t big enough 3) you can’t really tell how cool the products are… take this lovely piece, for example:

    Biler gir kusse (med hår) - Danish for cars equal pussy (hairy ones)

    this is made by a rumkammerat named rune drewsen. it is a silk laminated foil on a 6 mm black plastic board. it won some kind of honour in 2007, measures 100×80 centimeters, and is priced DKK 5000,00 (1000$). i immediately liked this piece, but i don’t get enough info to buy it. i would like a picture of the full thing, not just the motive, and i would like a picture of someone standing next to it. i would also appreciate a bit of info on the artist. to write these lines i had to google twice, as there were no links to the artist nor the honour he received. this “honour” isn’t interesting in itself, but it is nice to have some kind of story to a work of art… great art sells itself, but great art with a story to it, sells more. this is, at least, the thesis i would like to put to the test.

    rumkammerat also sells street artist kissmama’s sweet plasters on pieces of cardboard for 35 danish kroner = 7$ (also exhibited at ungdomskultur.nu and here). check out his site, it is very sweet!
    kissmama.dk - sweet web site worth a click
    i will definately make my way to rumkammerat’s exhibition rooms here in copenhagen asap, and get a fuller picture of what they do, and of what’s for sale. will return with an update.

    the more artsy web shops i check out, the more i realize that i need to do something else. the common denominator for the shops i’ve recently checked out - artrebels, thrashprint and rumkammerat is that the shop owners produce themselves. this, i believe, is their real drive and motivation. i have to make a living from noochi to be able to unleash it, which requires a much more commercial aspect. yet without compromising the core of the concept; to do good, to promote good people and good products, real talent, good art, and to have fun and full freedom of movement.tags:, , ,

    trashy tees

    Saturday, February 23rd, 2008

    through artebels’ guestbook i found another artrebels admirer with a sweet, cool looking shop named trashprint. the maker, hekla, chose the hard coding way, it seems… (shirtcity should offer her a very well-paid job… tim, are you listening?). the shop reminds me of something that my fellow students and myself would only allow ourselves to dream of, when studying human computer science in the mid- to late 90′es. now, however, i am less certain this shop can carry through. i am impressed with the skill and creativity though. take a look and make yourself a trashy tee.

    thrashprint - webshop thrashprint

    tags:

    artrebels.com

    Wednesday, February 20th, 2008

    artrebels.com - very cool!
    i found artrebels.com through my detective work on basco 5. i can’t believe i’ve missed this. this is one really nice big loaf of bread in the oven! i do not spend my time right (i am quite certain i have friends of friends in this self-proclaimed movement). that’s my conclusion. very thought through, very well carried out. the best of luck, fun and success to artrebels. i am full of awe and respect! tags:, , ,

    noochis older brother - doesn’t ship to europe

    Saturday, January 26th, 2008

    phew. i still have a chance. Virtual borders are weird.
    phew... although i would hve liked that brooch :-}
    tags:

    noochis older brother - in felt

    Saturday, January 26th, 2008

    i bought 4 items already - i am a sucker for brooches - plastic, not felt
    while working my ass off, i have obviously missed out on a spectacular site… i really feel i should have known of its existence. etsy. big american site where you can buy and sell crafts. it rocks. its what i want… only complaint is that there is too wide a selection - which is not really a complaint in the time of the long tail… and especially not since there are many cool options for cross-searching. only… half of it is produced out of felt… and the quality greatly varies. while i do believe felt is an all right material, i wouldn’t base my living nor my style on it. but it took me a while to come up with such hang-up. according to danish paper berlingske, the site launched in 2005 and now has half a million registered users and app. 60.000 sellers. berlingske says “niche products has become big business”… i kind of figured that out… although i know noochi will have a cooler more exclusive product selection, i really wish etsy was noochi. no felt.

    tags:, ,