
We, citizens of the world, can inhabit and thus apply social technologies with world-improving impact as a result.
Guideline #1 use social technology mainly for subject matters.
Guideline #2 research sources and be explicit about how little you know.
My drive for posting this is that I too have realized the enormous power and potential of social networks and Twitter in particular, yet the amount of crap that is published and stored ALL-the-friggin’ time deeply concerns me. But what is waste and what is not? We have great search features and simple ways of navigating to avoid crap, so what do I care? First, I still spend too much time sorting. Second, its a waste of brain capacity. Accumulated, globally, the nonsense is a disastrous waste.
Guideline #1: Use social technology mainly for subject matters
All kinds of concerns are mainstream in social media circles. Who can we trust? How can we measure Return on Influence, or return on involvement? How can we ensure a culture of critical consumers? How can we make sure we are not manipulated or passing on hear-say iformation? In case you doubt whether this is a relevant concern, meet the YES men. Brilliant eye-opener for understanding how much crap seemingly serious people with an alleged professionalism will take in or overhear. So how can we ensure that people listen carefully to each other, and take proper action to ensure they do the right things and know what and why they believe. The only answer is to take matters into our own hands, and contribute in the right places.
Community-building and the great reach of the web have been studied and dissected for decades, although the enormous potential for effective civil discourse and transparency are only relatively slowly being explicitly recognized. But theory and practice are very different. We are still in the process of applying social media into our lives, forcefully led by the free social platforms.
It takes commitment to understand a subject. There is a lot about everything. At our fingertips. I can understand why many feel that keeping up is not worth the efforts. It is time-consuming, demanding of attention, and its very hard to form an independent opinion. Those who do, are often against. Against Facebook… until they are forced in there through peer pressure or to follow causes and activities that are not announced elsewhere. Against Twitter… out of the sympathetic notion that they don’t fucking care what Chuck Norris eats for breakfast or how Janet Jackson communicates during mourning. These people feel sorry for people like me. Very often, I prefer the company of strangers with a similar interest in a subject that concerns or moves me over that of familiar faces with no expertise or matter of interest. The Facebook-deniers will claim that I must be very lonely, ‘not have a life’, live on the www. Become alienated from the ‘real world’ where people (ideally) give physical hugs, smell the roses and grow biodynamic vegetables.
To not add too much to this lengthy blog post: don’t feel sorry for me! I very much appreciate that feeling and sensing the world, and that the most local of engagements, are keys to life quality and happiness.
However, the world is not in balance yet. And we all have an individual obligation to make improvements. To make something better. For someone. Originality is not crucial unless you are an artist or a better blogger. What we all come across in social media themselves is that repetition is key for the reach. Viral effects. Marketers of course know this. So I feel fine about re-tweeting, re-blipping and speaking my mind, although others make similar points. That is where the strength is. And trying to influence your friends is a good thing. I can choose when I want to be kept informed. Decide for myself if I need to support or protest or raise a red flag somewhere. And having direct access to the lives of experts within any field is an absolute blessing.
An example of Democracy at work. Locally.
In Denmark, the population on Facebook reflects that of society. If you have an appealing message, it will get through. That’s why there were 25000 of us on a joint evening stroll through the streets of Copenhagen the other night. We demonstrated against the Danish government’s decision to brutally deny Iraqi victims of war asylum in Denmark. Social networks (FB) and sms were the media used to inform and gather people. This demonstrates the new Power. Well-facilitated Civil Action.
At the same time, this exact strength, the reach, the fact that everyone is there, is the weakness of mainstream networks… No disrespect to former class mates and whatnots… but frankly, we don’t all have so much in common. All a matter of settings, of course… but what’s the point if you don’t want to share? What’s the point in connecting if you don’t care? It’s a matter of definition of course, what art is. Every status line is a social graffiti. It intrudes your attention. But you have to care. Promote quality only.
Guideline #2 research sources and be explicit about how little you know.
So, who am I to talk? Reasons to validate sources are numerous. I have a Master in Arts and read a curriculum for the years 1994-2000 and forgot it again. But I’ve witnessed how academic methods from all faculties apply quite beautifully to corporate practices, at least in the IT, publishing and travel industries, which are corners I’ve been to myself. I know that the best practice for decision-making is to:
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Gather *all facts and validate and share your sources. IT / the web is humankind’s best buddy in regards to form your opinion and demand transparency, sustainability, fairness and fair trade from corporations and governments. |
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*Make sure your gutt agrees that you have enough info. The depth to which you need to inform yourself depends on the topic at hand, and to the impact the decision has. You may have to travel to other continents once in a while. |
Obviously, decision-making requires access to information. That’s old news. But our relatively new and exorbitant access to information calls for more decisions and actions. From us all. From you, as a citizen and as work force. We are entitled to an opinion based on the facts at hand, but we need evidence and testimony (I think this is what Chris Brogan’s new book ‘Trust Agents‘ is about). Its more important than ever to have reliable sources.
An example of why you need your own opinion
Reporters, previously known as oracles, are realizing that they know very little about what they report. Just as millions of us, who publish, and whose words are crawled and indexed quickly. This can be a bad thing, but I don’t think it is. I think Kiva, Wikipedia, citizen-journalism and open source ultimately rock. As long as we govern each other, we are more than fine! But we should always keep in mind whose words we are reading, and form our own opinion. This is just my report from Blip.fm, Facebook, LinkedIn and Twitter. These are, in that order, my main sources for understanding the power of social networks.
So, who am I to talk? It’s easy to be the expert on social media, as it stares you in the face. I feel happy and confident that Kevin Kelly and Chris Brogan say it better. I think it is interesting to speak about it, because there are so many more rights and wrongs to discover, and because we are so not there yet. We are still at the beginning of an era! And I am very, very grateful to take part in the further development.
tags:democracy, new socialism, trust